I've attended two events recently discussing communication challeges in the new social media.  One event was at the blogcouncil, and the other was a BtoB Net Marketing Breakfast hosted by BtoB Magazine.  So I'm back in the saddle again on social media discussions...

I was asked to prepare a ...<< MORE >>

I attended a meeting with marketing professionals two weeks ago.  This was the second meeting of the Blog Council.  An organization meeting to help marketing leaders in large organizations share best practices of helping individuals within the company communicate transparently and within the norms of new social media.  More on ...<< MORE >>

Okay another not really B2B blog. 

I was sent the link to this website: http://kristinandkayla.blogspot.com/ 

and also see here http://strobist.blogspot.com/2008/06/fathers-day-reminder-shoot-your-kids.html

It is absolutely fantastic.  I love the creativity here.

I guess it falls into the category to remember we have a life after work.

Enjoy ...<< MORE >>

I've started up a new website called www.robde.com. I am showing some of the photos I've taken over the last year and posted them there with a twist. Wanting to do something more with my creative work, I am selling these pictures and donating 50% of the profits to the National MS Society. The other 50% will offset the expense of running a website and taking the photographs. << MORE >>

Focusing on a broad reaching market is not focusing. Those companies that state they are focusing on iPod accessories, focusing on Private Land Mobile radio systems or focusing on military space spy statelits are those who are focusing. They are focusing on the application space. Focusing on a singular achievement is the means towards success. When an organization knows << MORE >>

If you can't be first in a category, set up a new category you can be first in. The is a nice corollary to the previous Law of Leadership. The problem here is that creating a new category can be expensive. It requires other companies that might be willing to follow your lead (partners and competitors) to allow the new category to be << MORE >>

Over a decade and a half ago, in one of the marketing classes at the AT&T School of Business that I attend, I was turned on to Jack Trout and Al Ries. They are the gurus of positioning and are required reading for anyone serious about understanding the challenges of ...

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22 Immutable Laws of Marketing (Blog 1 of 22) Decades ago, in one of the marketing classes at the AT&T School of Business that I attend, I was turned on to Jack Trout and Al Ries. They are the gurus of positioning and are required reading for anyone serious about ...<< MORE >>

One lesson I learnt recently was that sometimes the best view is behind you. This suggestion came about on a session about light. One of the better photographers in the club was teaching about how to look at light to create better photographs. He was showing pictures of sunsets when he mentioned that while all the photographers were shooting the sunset, he looked behind himself at how the sun was reflecting on the beach and the bay behind him. He took << MORE >>

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